The 10x Rule
Hey guys, Mark Hunt here.
I often hear the question;
“Hey Mark, how do I make my work pop?”
And I’m like;
“Hey wow that would make for a great article!”
And so I start every article by using my own knowledge and also doing some research on the internet and through books.
But all over the internet, I saw answers to this question that aren’t really all that practical.
Guys, I don’t like impractical advice.
I’m sure you’ve seen what I’m talking about around the internet.
When you read through a blog or a post and it gives you these vague … blurry … points about how to increase your sales in ten easy steps.
Or vague … blurry points about how to market something right …
Or get better skin …
Or blah blah blah blah.
But there’s no clear real-world advice applied. There’s no thought in it, it just seems like something that’s been pieced together off of things the authors found on Google.
Well, we here at kindlepublishingsecrets.com DON’T BELIEVE in non-practical advice.
We here at KindlePublishingSecrets.com believe in ROCKING YOUR DAMN SOCKS OFF …
And with that in mind, let’s begin 😀
Before you start …
You might want to start on the guide to ‘Publishing your first book’ if you don’t already know about how to Kindle Publish your book.
You can find your first article on How to publish on Kindle here.
So what is the 10x rule for Kindle Publishing?
There are always really only five reasons a person will fail to make money from a book.
- They picked a niche that wasn’t profitable enough
- The competition was too strong
- They didn’t market the book well enough
- The book had no quality or substance to it
- They just didn’t work hard enough
There’s other reasons, but they generally always boil down to these four in some way or another. Whilst we’ll cover the first three points in other articles as well as the fifth point somewhere down the line, we wanted to first address the fourth point.
The book had no quality or substance to it.
What you’ll see a lot on Kindle Publishing is authors who’ll publish hundreds of books but none will really provide any value or anything of substance.
They’ll be a lot in number, sure, but pieced together off of some low-paid authors from the internet, not be more than twenty pages (which in and of itself isn’t bad unless it’s poor quality) and then sold on with a hefty price tag.
What these authors are really hoping to do is reclaim back their money through sheer volume of books released.
And this strategy works.
For a while.
But then the business crashes in on itself when people stop buying from these authors and the book cannot sustain itself with any good quality in the long term.
Because it never has repeat customers, and nobody ever gives it any word-of-mouth advertising.
That method means working all the time to sustain yourself, and it’s also pretty sleazy … let’s be real.
I like to look at things a little differently. I believe that the best way to conquer the Kindle Marketplace is to really only release a handful of titles (whatever you can manage), but to have that handful of titles so high in quality that it constantly causes them to be a go-to reference and to be read long, long into the future.
That’s why you 10x all your products.
Now remember this golden rule for the rest of your Kindle publishing life.
Write it onto your wall, write it onto the floors, write it on the ceilings.
But by God, remember it!
“To 10x a product is to give so much value to the product that the price tag put on feels too low to the customer.”
I’m gonna repeat that again even though this is an article and doesn’t follow the same social rules as a conversation.
“To 10x a product is to give so much value to the product that the price tag put on feels too low to the customer.”
That doesn’t necessarily have to be with thousands of pounds more content put into it. But it is the number one, sure-fire way to massively increase sales and massively increase revenue from any single book.
This ultimately increases sales, your brand name and your viability in the marketplace.
At the end of the day, every Kindle book is still a product.
And products rank better in marketplaces when they’re better than other products and lower priced.
Now how do you do that?
Read on to find out.
The Six Tried and Tested Strategies for 10x’ing your Kindle Product at the most efficient cost you can
1) Always remember what your reader is looking to gain from your book
This is actually the most important rule of any business. And yet it’s ALWAYS the one that’s overlooked.
Listen to me …
A reader is never going to not have a question when they approach a book they’re interested in. Even if that’s ‘what’s this book about?’
They may not even know they have a question, but rest assured they have one.
Now if their question is answered in an unsatisfying way …
Well then your novel gets the boot from your reader.
And no-one wants the boot from a reader.
So at every part of the writing process (or even if you send it off to get it written by a Ghost Writer), you want to make sure that you understand what exactly your reader is searching for.
A person who’s searching for books on back pain is doing so 80% of the time because he or she wants relief from back pain. A person who’s searching a book on taking care of rabbits wants to know how to take care of rabbits.
I know that sounds obvious, but it’s so easy to forget.
And the real value comes when you answer the question your reader has above and beyond what the reader expected of you.
That’s when you get immense value from your products.
So how do you find out this question?
You start thinking about your reader profile.
Let me give you an example. If you’re selling a book on taking care of rabbits, think hard about who’s going to read it.
The first three that pop to my mind are parents who want to make sure their children know what they’re doing with their new present; children and teenagers who want to know how to get closer to their new pet and a whole host of rabbit aficionados who just like caring for rabbits. (But I’d require more research than that if I was to ever jump into this market; take a look at the article Market research for Kindle for more on that).
When you have a few ideas of profiles, you can find out what kind of things you should include in your book, and any one of these three can be a sub-niche that you could potentially access with your book.
Take parents for example. It’s a good sub-niche to enter so you can ignore the other two.
They’re probably working on a 9-5 basis. Rabbits probably seemed like a cost-effective investment and small animal so was a good choice for their children. They’re probably reading your book to find out how to look after their rabbit as best as possible, whilst keeping these things in mind.
When you give your reader facts like ‘how to manage rabbits around the 9-5 and still make sure your rabbit is healthy and safe’ and ‘the most cost-effective solutions for taking care of your rabbits in an ethical way’ then you’re answering questions they didn’t know they had, but will find immense value from.
And you can do this for all three of the customer profiles mentioned above.
Think hard about your customer profiles, and then think even harder about what kind of questions they might have.
Then write your book with all that information in mind.
2) Be Precise, Be Concise
There’s actually nothing in the world I hate more than filler.
You don’t understand how much it annoys me.
I could write a book on filler and it would be only about one page long because all the filler will have been cut out.
It’d just read ‘FILLER KILLS BOOKS’.
And your audiences hate filler too.
There is literally no need to pad out word counts with more content in the form of just … word vomit.
You want to provide readers with good quality that sticks to the point.
Let me give you an example in fiction from a book by Lisa Cron (Wired for Story and you can buy it here if you’re interested in writing fiction):
“Did I tell you about Fred? He was supposed to come over last night, but it was raining, and like a dolt I forgot to shut my windows and my new couch got soaked. I paid a fortune for it. I’m worried that now it’ll mildew like the old clothes in my grandma’s attic. She’s so dingy, but I can’t blame her. She’s over a hundred. I hope I have her genes. She was never sick a day in her life, but lately I’ve begun to wonder because my joints hurt every time it rains. Boy, they sure were aching last night while I was waiting for Fred.…”
The point of this quote is telling a story and forgetting what story you’re actually telling.
The same applies to non-fiction.
Stick to your point, and provide value through giving the reader what they want to know.
3) Add extra content that actually benefits your reader
So now you know two ways of adding value; let’s add in a third.
Just add extra content to your book whenever you can. Make it an evolving product on the Kindle Marketplace.
The best way I’ve found of immediately adding value is letting readers know that you will be updating the book with content as time goes on right from the very outset. This adds value to you as a writer, and the reader’s thoughts on this are normally something like ‘hmm, this writer actually cares about what (s)he’s doing … maybe I should take a look at other works by them or see if they add any extra content as time goes on.’
It won’t always be this thought, but all exposure is good exposure.
Then always be adding extra content, through your books and in your websites that benefit the reader.
You’ll have them by the beard, istg.
4) Emotional Connection with the readers
You really want to be connecting with all of your readers.
You’ll often find that the greatest of films and books out there are always those that leave lasting emotional marks on us. Even if you think with logic first and emotion second, you want to be able to
How do you do that?
You need to create a personable style of writing, and use lots of personal stories and anecdotes during your writing.
This doesn’t mean litter every page with personal anecdotes and stories, but put in any you think will be useful to your readers because people buy people.
It comes down to this; the more raw you can be with your emotions and words, then the more readers are going to read and want to continue reading to stay connected with you.
People buy people.
So if you can tell them your story when starting a work or in your description, they’ll be more inclined to listen to you. Especially if that story hurts.
And pain isn’t the only way to create emotional connection.
You could be funny, talkative, a man or woman who cuts straight to the point, a highly logical and mathematical person … anything.If you’re naturally funny, then you bond with people through humour. Humour is universally relatable.
Maybe you can play on the fact that you’re an introvert and deeply hate talking to people. Or an extrovert who deeply loves talking to people.
Basically, the more raw and in touch with yourself you can be, the more that people are going to buy you.
And that comes down to knowing your natural strengths and weaknesses in life and then using them to connect with other people.
So make your work resonant with who you are. Then make your work even more resonant with who you are. Then use that to offer something incredible to the world, and people will buy it.
5) Use websites, blogs and email to create further value
Look, with the addition of WordPress, it’s easier than ever to create websites.
And sites like Wix literally take all the coding out of your hands and just give you a website designer that is an absolute breeze to use.
So take advantage of one of them and link them back to your book. Then constantly update your blog with free content and you’ll be attracting a lot more attention towards it.
One of the greatest forms of free content that you can use is a personal e-mail that readers can contact you on. It immediately bridges the gap between reader and author and if you answer the emails quickly, you get a whole host of new options you can explore with your readers.
You don’t even have to man the email yourself, you can get a Virtual Assistant to do it.
But really, you’re going to want to do it yourself just so you can see extra opportunities where you can provide value to your readers, and correct flaws that are brought up by your readers.
There’s no better information than crowdsourced information 🙂
6) Use YouTube to create even further value
I’ve not used YouTube myself yet.
But the value you can get from it is immense. It can double, triple, practically even quadruple your reading numbers.
And that’s fact.
Use your YouTube channel to advertise your book, whilst also providing free content and you’ll suddenly create a stream of massive and consistent traffic really really simply.
You don’t even have to create the videos yourself. Now with the incursion of programmes like VideoMaker FX and Fiverr, not only can you edit the videos really easily but you can get other people to do the acting and other work.
So make a channel with the intentions of marketing it (which is for another guide) and then create it to be something beautiful.
So what are you waiting for? Get started on your first book here!
And if you liked the course, then why not check out Stefan Pylarinos’ course on Kindle Publishing too??