Amazon Keywords: How to Market Research for Kindle

niche research for kindle
Staying ahead of the competition.

Hey guys, Mark Hunt here.

If you have no idea what I’m talking about when I say Kindle market research, then you should probably get started with the how does Kindle Direct Publishing work?  guide here.

A lot of you guys who get started with market research on Amazon don’t really know what markets to get into.

You probably have an idea … or a niche … but you don’t really know if it will be a profitable venture or not.

And that’s okay. It’s a huge … Kindle … market out there.

But I’m here to tell you, dearest friends, that you need look no further than this guide to find out whether markets are good for you and whether you should enter them on your Kindle Publishing journey.

(This article will mostly focus on non-fiction books. For more on fiction, see my other guides).

Focusing on niches

So to start your journey, you want to focus on niches.

That’s where you’re going to find most of your results.

how to kindle publish well
Look for niches that have less competition so you don’t have to deal with mass market corporate companies.

Niches are small sub-sections of the market that you can enter. For example, diet is a huge market with lots of competition and constitutes a mass market. Niche markets for diet can include the Paleo diet, the Mediterranean diet and the 5:2 diet. Sub-niche markets for this can go even further into “Paleo for working people” or “Paleo recipe books”.

Likewise, self-improvement can be a huge market which can be further broken down into time management, anger management, affirmations, goals and visualisation; all of which have their own sub-niches.

There are millions of niches all throughout the Amazon marketplace, so don’t think there’s a cap on how many books you can enter, and there’s no such thing as too much competition when your book is better than the competition.

You don’t even necessarily have to know a niche before entering, as long as you take the time to thoroughly research the topic and provide 10x value to your customers. (Read more about 10x’ing your Kindle book here).

Niches also exist in fiction, so try delving deeper into categories to find more. For example horror can be broken down into psychological horror, supernatural horror, vampire horror, zombie horror and many more.

So start thinking about some of the niches you want to enter using the tools granted to you below 😀

Your first and most important tool; brainstorming

how to publish a bookAs a person who’s alive right now (and Dear God I hope you *are* alive), you probably know at least a few niches that you can think of off the top of your head.

Do you have any hobbies?

Do you do a certain type of work you can write about?

Do you own pets?

Do you have any peculiar skills?

A particular set of skills which are a “nightmare for people like you. If you let my daughter go now that’ll be the end of it. I will not look for you, I will not pursue you, but if you don’t, I will look for you, I will find you and I will kill you.”

(That was a quote from the film ‘Taken’ for anyone who’s been living under a rock for the 20th century.)

And for fiction, do you have any ideas? Do any pieces of work or art inspire you? What kind of thoughts do they inspire you with??

To get you started, there are five niches will always perform far better than all others.

  • Health
  • Wealth
  • Relationships
  • Hobbies and entertainment
  • Fiction

There is always markets for these five areas in any stretch of life. So you may want to try to target these for the better profits.

You want to get as many together as possible and then test the viability for each in the next step.

Brainstorm as many as you can, then get them all down onto paper.

Your second most important tool : Amazon Kindle Marketplace itself

Amazon shows you all the categories it currently provides books in, and you can also find niches through the sub-categories (but take a look at tool#3 if you’re still struggling for niches.)

Instead, what you’re looking for in this step is whether your chosen niche has a long-tail keyword.

The way to find this is to go onto Amazon, and change the menu to the Kindle Store. From there, begin typing your category or field.

If there’s a market, Amazon will immediately suggest other keywords that people search too.

long tail keywords
Go to Amazon, then the Kindle Store then type the beginning of your long tail keyword to find other suggestions.

If you find lots of keywords suggested, then this is more than likely a viable niche. (Skip to step 4 to assess whether it is profitable.)

The long tail keywords can also give you other ideas of niches as well, so take a look through them and keep on the lookout for more in the categories and sidebar of Amazon too.

And bear in mind this one important rule; just because there’s a market in the real world for a field doesn’t mean there’ll be any demand for books in that field.

Skip to step four to assess whether a book will be profitable in a targeted niche.

Your third most important tool :

If you’re still struggling for niches, then the number one best website I always use when looking for niches is

Straight on the homepage, you’ll find all major markets.

kindle publishing for beginners
It will display a list of all the major markets.

From here, click any of the links to open up a sub-category (which also act as niches you could break into).

publish my book onto kindle
These are some potential niches in the ‘Self Improvement’ category.

When you open one up it’ll give you a whole host of different niches you can potentially get into.

It’s a great tool to use when thinking about new niches to break into with non-fiction books.

Your fourth most important tool : Manually checking the viability of a niche

There are two ways to check if a niche has legs.

The first is to manually check yourself.

The second is to use a software.

I will be writing an article on what softwares are good to use soon, however, I would say that you should always use manual checking yourself first, unless you’re looking to start a Kindle Publishing empire, in which case software is pretty much a ‘must’ investment.

There’s been incidences in the past where I thought a market was profitable only to then use software and find it wasn’t as profitable as I at first thought.

So anyway, manual checking!

Start by opening up Amazon and typing in your desired keyword. You will get a list of the titles that are ranking well in that niche right now.

One by one, go through the first ten or twenty and see how they’re doing in terms of ranking. So scroll down to Bestsellers’ ranking and have a look at what it says.

kindle amazon publishing
You can find the best sellers rank underneath the product details of the book.

Anything above a 100,000 Best-sellers ranking (BSR) will be selling around 15-30 copies per month. That might not sound like a lot but on a book that’s $2.99, that’s a monthly income of $50. Which isn’t great but it’s not bad. (So imagine if your price was $7.99).

But you’re not looking for that.

Anything above 50,000 is what you’re really looking for, because making a book at $2.99 will net you $150+. And above 10,000 … it can be anywhere from up to and above $15,000.

So there’s money to be made 😀

kindle ebook publishing
Hair loss is a good example of a poor market on Kindle.

Let’s take hair loss as an example of what we’re looking or not looking for.

Hair loss is currently a billion dollar industry.

And yet on Kindle’s first page, you won’t find any rank higher than 100,000 for any of the books. So this is not a market worth getting into.


The second indicator of whether a book is going to do well is how much competition there is in that market, as well as the reviews on all the books in the top 10-20 books.

I do want you to bear in mind though, that competition can be beaten with a good enough quality book. Read more about that here.

If a book has 50-100+ reviews, then it is generally a better market than one that only has a handful of reviews. Still do check the Best Sellers Rank before fully opting out of a market. Poor reviews may just mean an opportunity for you to get more reviews and therefore rank higher.

For detailed information on this entire journey overall as well as tons more content and lessons, you can always check out Stefan’s course on Kindle Publishing here.

Wrapping up

And that’s pretty much it!

I hope now you have a basic understanding of market research and how to assess markets because that’s going to be instrumental in your success as a Kindle Publisher.

But all this advice is for nothing if you don’t actually implement it.

So go out there, get your book written and just get it out. Don’t read this when you could be making books.

Just get started.

And if you need any more help, there’s always my guide (How do you write and publish an ebook) and Stefan’s course here.

And with that in mind …

I’ll see you next time 🙂